I stumbled upon Obos looking through the most recent Toy Fair blogs and I have to say, they are awesome. I am a big fan of the vinyl toy market and simplistic style and Obos would fit in perfectly. They are paper toys with interchangeability features. The simplistically clever packaging is a catalyst to the toy experience. Just pull a tab on the underside and begin to unfold the joy. As you remove the packaging in one simple pull, the figure opens up and reveals its components. The figures come with a variety of limbs and extremities that snap onto the core of the character. You can collect more of the Obos and use each others parts to mix and match to create your very own unique Obos!
Among the eclectic and bright characters there is one other reason why this product stands out to me. That is the sustainability. The Obos are made from FSC certified paper and recycled paper along with being 100% recyclable. The simplistic and minimal packaging lessens its footprint on the world. As a toy designer I have always appreciated products that achieve simplistic and environmentally effective means. It is not easy designing products with those things in mind. There are constant obstacles and limitations with sustainable materials. Like most things, limitations are constantly pushed everyday. I feel that the more businesses try and force sustainability into their design and production processes, the evolution of recyclable and environmentally friendly materials can provided just as many options as the current more popular materials used today. So check out Planet Obos and appreciate the genius behind this simple paper toy.
Find out more at: Planet Obo
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